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Since its debut in 2007, Modparade is an online fashion boutique that brings fashion forward by sourcing its apparels from all over the globe, as well as having constant flow of creative, quirky yet classy clothing designs to make your look complete altogether. Modparade was founded by Fernnice and her mom, Diana, whom both shared the same interest in fashion. Diana was a fashion designer back then in the 1990s and her great interest was being passed down to her daughter, Fernnice who is currently schooling at Raffles Design in Bachelor Degree, Fashion Marketing. Its humble beginnings started from sourcing apparels locally and moved on to finding quirky, creative apparels around the globe. It has also been given offline retail opportunities; Modparade began to launch its very first collection at LOFT, Haji lane. Today, Modparade has a flagship standalone store located at 64 Haji Lane and has started launching her own clothing label. From just one brand, Modparade has fledged out to several new brands such as, Modparade Homme, Modparade Boutique (located at 64 Haji Lane) and Furneese for Modparade till date.
With its extensive range; Modparade – mainstream women’s wear, Modparade Homme – mainstream men’s wear, Modparade Boutique – quality high end range women’s wear available in at 64 Haji Lane only, and last but not least, Furneese for Modparade – local designer label that designs quirky, chic and classy wear for shoppers of Modparade, will provide shoppers with an unprecedented selection of today’s fashion.
Modparade.com is updated every week on Tuesday, 10pm. Do join our mailing list for latest updates on Modparade’s new collection launched weekly.
EVENTS AND SPONSORSHIP Espionage – Freshmen Bash 2009 by Singapore Management University L.E.D – Econs Bash 2009 by Singapore Management University UNIVAZZAR – Fashion Show 2009 by Singapore Management University
PRESS PUBLICATIONS Catalogue The Straits Time
FLAGSHIP STORE LOCATION 64 Haji Lane Singapore 189257 Tel: 62964166 Opening Hours: Sunday to Thursday (1200 – 2000)/ Friday and Saturday (1200 – 2100)
CUSTOMER SERVICE Email: sales@modparade.com Opens from Monday to Sunday
PRESS AND BUSINESS INQUIRIES For all press and business opportunities, please drop us an email at mailto:%20business@modparade.com
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